Supercharging your web traffic with SEO tools does not have to be expensive! Some of the best SEO tools around are free and can make a big difference in how your site ranks in search engine results pages. With the right tools, you can boost your site to a new level of success!

  1. Screaming Frog

Screaming Frog is an SEO spider tool. That means it crawls websites’ URLs and fetches the onsite elements you need to have to analyze SEO. You can use the free version or get more advanced features with a paid license.

Screaming Frog is the absolute first tool I use when I start my Technical SEO Audit for a client, as it is an invaluable tool to help you not only identify broken links, redirects, but its a great tool to minimize duplicate content and optimize site structure. Regardless of whether you’re working on an enterprise level site, or a site for a small business, Screaming Frog is your best friend.  You can also use it to analyze info like page titles and metadata, review directives and robots, and generate sitemaps. Advanced features include technical support and Google Analytics integration.

Up to 500 URLs are included in the free version of Screaming Frog, which is plenty for a small to medium-sized site and offers a great way to get started using the tool.

  1. Google Analytics

Google Analytics is the most popular analytics platform for a reason. Not only is it free, but it allows you track and measure all kinds of website metrics and is easy to integrate with countless additional platforms and programs.

The powers of Google Analytics are impressive, but there are a few specific metrics to watch for SEO insight. Analyzing traffic, engagement and conversion KPIs will give you an immediate understanding of how your site is doing. From an SEO standpoint, measuring organic traffic and referral traffic in some instances, will help you get a read on the users coming to your site. Check out time on site,  assisted conversions and bounce rate to make sure users are engaging and search traffic is converting the way you want.

  1. Google Search Console

Another Google product, Google Search Console is an absolute must for all SEO’s and site owners. Formerly known as Google Webmaster Tools, GSC helps you manage and understand your site’s search visibility and structure, accompanied with robust reports and tools. I often utilize Search Console to understand how certain keywords are performing, how my site is indexing, as well as how Google is responding to things like structured data.  You can also identify and fix 404 errors, optimize your site’s crawl budget, and much more with this powerful interface.

  1. Google Keyword Planner

Understanding and using keyword trends is vital to the success of any SEO campaign. Google’s keyword planner ensures you know what people are trying to find, so you can position your site as a strong result.

By searching words and phrases that relate to your brand, you can leverage keyword planner to find relevant keywords. Add them to your plan and create a budget that works for your business.

  1. Pingdom

If you run an e-commerce site, Pingdom is very useful! This tool specifically gives visitor insights for e-commerce pages, showing how shoppers view and use your site.

Pingdom’s monitoring tools include uptime and availability, website experience, page speed, and transaction monitoring. If you sell anything online, Pingdom ensures that your sales are going as quickly and soothly as you need.

  1. Bing Webmaster Tools

Bing is positioning itself as a strong alternative to Google. Use Bing’s free webmaster tools to look at SEO reports created from biweekly page scans. Bing makes it easy with automatic suggestions for page optimization.

Like Google’s tools, Bing includes analytics for backlinks, keywords, and other SEO information. Combining the two sets of tools gives you a complete look at your site’s performance.

  1. Searchmetrics Website Analyzer

The free version of the Searchmetrics analyzer is great for understanding how your website is ranking in search results, and on social media. Social media is often overlooked by companies who are more focused on their site performance.

With the analyzer, you can see your rank, and a preview of top terms to use for better optimization.

  1. Builtwith

Checking out a competitor’s site? Builtwith lets you scan a URL to see what a website has been built with. This gives you insight into sales, leads, SEO strategies and technology trends you can take advantage of for your own business success.

  1. CopyScape

Unique content is vital for your SEO strategy to work. Unfortunately, there are shady people who will lift entire sites and duplicate their content, and if those exist online your content is far less valuable.

CopyScape helps you find duplicated content across the web so you can work to have it taken down. It also helps if you are purchasing content, by making sure that it is all unique.

  1. Google Alerts

A simple tool, but another excellent offering from Google! Google Alerts lets you set up monitoring for content that relates to your site or your brand.

Get an email every time someone mentions your company, and it’s easy to build up links. Linking is a major part of keeping your SEO working well, and Google Alerts automates the long process of finding where you have been mentioned online.

Nobody said that SEO was easy, but it doesn’t have to be expensive. These free tools will help you get control of your website and its ranking, and outperform the competition.


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