If you are the owner of a local business, then you know just how important it is to be visible to your prospective customers online and at the top of the search engines.  

After all, why use your hard-earned resources to attract audiences from a much wider radius when you can build a strong following right within your own locality?

When it comes to capturing worthwhile leads, SEO is still one of the most effective approaches you can use. If you’re unconvinced, check out these stats:

  • 88% of people who search for local businesses on their mobile either call or visit the business within a day
  • 46% of Google searches are local
  • 71% of people looking for a local business go online

Those numbers illustrate the power of local SEO, which means that more traffic to your website will directly result in more traffic to your door and more purchases in your store. If local SEO isn’t at the forefront of your marketing strategy, think about all of the opportunities and leads that your business is missing out on!

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Title tags are a crucial component of any company’s on-site SEO strategy. Creating powerful, engaging, and relevant title tags gives your website the ability to outrank the competition in search engines and boost your company’s visibility to internet users and potential customers and clients. Whether you are a web developer in search of how to better improve client websites or a business owner who needs help optimizing your blog posts or marketing campaign, SEO title tags serve many purposes and have the potential to offer a high return on investment (when done correctly). Here is how to create engaging title tags for SEO success.

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Have you ever wondered how you end up at a final destination URL even though it might not be the specific URL you clicked on? That, my friends, is what we call a “redirect.”

 

What is a URL Redirect?

A redirect is the action that occurs when you forward a user or a search engine bot to a different URL than was originally requested. Sometimes a redirect is as simple as navigating a user to a more relevant page on the same domain they requested, and other times its as complex as sending the user or bot to a completely different domain. The three most popular redirects are a 301, 302 and meta refresh.

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Regardless of how much SEO you know, you’ve heard about backlinks and how getting a ton of backlinks will end all of life’s problems.

You can’t ignore it. You either need to do it or pay someone else to do it. Whichever you choose, we want to make link-building easier.

We’re going to help you get organized. Here is the ultimate cheat sheet on link building. Use this page as a reference and you’ll know what is required regarding links and you’ll be able to stay on track. (more…)

Local searches are an important part of any SEO strategy. Google My Business helps you optimize that local angle and get a competitive edge, if you know how to use it right. Google My Business is free, so it’s worth figuring out how to leverage it.

The Benefits of Google My Business

To qualify for Google My Business, your brand has to have an actual brick and mortar location. Each location you have is an individual listing. People who provide services like carpentry or cleaning are considered service area businesses, who can also qualify by telling Google they deliver goods or services to customers at their locations.

Qualifying local businesses that claim their Google My Business listing can advertise important information – all of the details potential customers want to know. You can list when you are open, your address and phone number, payments you accept, and other data that will assist your local searchers and help you show up in search engine results.

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Supercharging your web traffic with SEO tools does not have to be expensive! Some of the best SEO tools around are free and can make a big difference in how your site ranks in search engine results pages. With the right tools, you can boost your site to a new level of success!

 

1. Screaming Frog

My go-to technical SEO resource

Screaming Frog is an SEO spider tool. That means it crawls websites’ URLs and fetches the onsite elements you need to have to analyze SEO. You can use the free version or get more advanced features with a paid license.

Screaming Frog is the absolute first tool I use when I start my Technical SEO Audit for a client, as it is an invaluable tool to help you not only identify broken links, redirects, but its a great tool to minimize duplicate content and optimize site structure. Regardless of whether you’re working on an enterprise level site, or a site for a small business, Screaming Frog is your best friend.  You can also use it to analyze info like page titles and metadata, review directives and robots, and generate sitemaps. Advanced features include technical support and Google Analytics integration.

Up to 500 URLs are included in the free version of Screaming Frog, which is plenty for a small to medium-sized site and offers a great way to get started using the tool.

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Your web presence is non-negotiable — if you want to attract business, people need to find you online. But if your website is slow and clunky, potential customers will click away before they can engage. Worse yet, they might never come back.

When you take a look at how much revenue you could lose through a slow site, you can quickly see why there is a need for speed.

How Fast is Fast?

Web analytics tell us how fast is fast enough. The research shows that half of visitors expect your page to load in under two seconds.

Around 40 percent of visitors will give up after three seconds, and 14 per cent of people who don’t like your load time will shop elsewhere. Over half of them won’t stay loyal to your brand.

Other numbers show that 80 per cent of people will not come back to your site following a slow load time, and half of those people will share their poor experience with friends, family, and others.

Clearly, the faster the better, and you need to load in at least two seconds. It’s worth understanding exactly why speed is important, though — it impacts more than just immediate customer satisfaction.

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