If you are the owner of a local business, then you know just how important it is to be visible to your prospective customers online and at the top of the search engines.
After all, why use your hard-earned resources to attract audiences from a much wider radius when you can build a strong following right within your own locality?
When it comes to capturing worthwhile leads, SEO is still one of the most effective approaches you can use. If you’re unconvinced, check out these stats:
- 88% of people who search for local businesses on their mobile either call or visit the business within a day
- 46% of Google searches are local
- 71% of people looking for a local business go online
Those numbers illustrate the power of local SEO, which means that more traffic to your website will directly result in more traffic to your door and more purchases in your store. If local SEO isn’t at the forefront of your marketing strategy, think about all of the opportunities and leads that your business is missing out on!