Google wants to help you optimize your web presence. One of their tools for doing this is Search Console. If you are already signed up, you will most likely have received an email from Google saying that the new search console is ready.

For now, the new search console is running alongside the old version. You can use whichever one you like via interconnected links.

According to Google, the new search console reports offer: “more transparency into Google’s indexing, stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface.”

Here’s what you need to know to get the most from Google’s new search console.

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If you are the owner of a local business, you know how important it is to be visible to your prospective customers online. Half of consumers performing a local search online visit the location in-person within a day. Add to that, the fact that about one in five of those local searches then results in a sale within 24 hours. Most of the sales following local searches (around 80%) are offline purchases, so that proves more traffic to your website brings more traffic to your door.

With more and more businesses becoming aware of the importance of local search, the competition has become stiffer than ever.  We’ve come up with a list of local seo tools that will help you outrank your competition and dominate the search landscape in your industry.

 

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Supercharging your web traffic with SEO tools does not have to be expensive! Some of the best SEO tools around are free and can make a big difference in how your site ranks in search engine results pages. With the right tools, you can boost your site to a new level of success!

 

1. Screaming Frog

My go-to technical SEO resource

Screaming Frog is an SEO spider tool. That means it crawls websites’ URLs and fetches the onsite elements you need to have to analyze SEO. You can use the free version or get more advanced features with a paid license.

Screaming Frog is the absolute first tool I use when I start my Technical SEO Audit for a client, as it is an invaluable tool to help you not only identify broken links, redirects, but its a great tool to minimize duplicate content and optimize site structure. Regardless of whether you’re working on an enterprise level site, or a site for a small business, Screaming Frog is your best friend.  You can also use it to analyze info like page titles and metadata, review directives and robots, and generate sitemaps. Advanced features include technical support and Google Analytics integration.

Up to 500 URLs are included in the free version of Screaming Frog, which is plenty for a small to medium-sized site and offers a great way to get started using the tool.

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