Why Focus on Local SEO?
Local businesses have historically relied on foot traffic and word of mouth to grow. Along with a host of marketing material, both digital and print. But what if there was a better way? What if there was a way to target customers who are actively looking for you, at the exact moment that they’re looking?
That sounds almost magical, doesn’t it? But it’s not magic. And for many local businesses, it need not be difficult either.
The reason is to focus on local SEO is simple: To increase sales and revenue by increasing your online presence in your local market. But how do we get to that point?
Improving local SEO will lead to:
- Higher search rankings
- More targeted traffic
- A larger pool of potential customers
- An increase in sales and revenue
Why Choose Us for Your Local SEO Services?
Improving local SEO, so that everyone searching for your type of business in your location can find you, would be like blanketing your town or city with billboards. Every road. Every yard. Every nook and cranny.
Actually, your local SEO has much in common with bulletin boards. They both work passively, while you sleep or go on vacation. They both improve your business’ presence in your local market. However, one distinct difference is that with local SEO, you’re not getting seen on accident or at inopportune times. Your getting found by people who have an immediate need for a business exactly like yours.
That’s pretty powerful marketing. And far too important to ignore or perform half-heartedly. If you choose us to help improve your local SEO, these are some of the specific steps we’ll take so customers can find you more easily:
- Local on-page optimization (optimize the website for local search)
- Localized content (adding relevance to the locality)
- Google My Business optimization
- Build local citations (Yelp, Bing, Apple Maps, etc.)
- Local link-building (finding relevant assets for links)
- Accurate reporting so you can see improvement