As legalization expands across the country, cannabis businesses have begun to step their game up when it comes to their websites.
No longer is it good enough to have an embedded menu with no engaging content and expect consumers to be impressed.
Some of the best websites, regardless of whether it is medical marijuana or recreational cannabis, are loaded with valuable content, high-quality imagery, and a seamless e-commerce experience.
Components of a Top-Tier Cannabis Website
Intuitive Navigation
The website should have a clear and organized layout with easy-to-find navigation menus. Categories should be well-defined, and products should be organized logically. A search bar with auto-suggestions can further enhance the navigation experience.
Mobile Responsiveness
With the increasing use of mobile devices for online shopping, a top-level cannabis website should be mobile-friendly. The design should be responsive, ensuring that the website looks and functions well on all devices, including smartphones and tablets.
High-Quality Visuals
Product images should be high-quality and showcase the product from multiple angles. Detailed product descriptions should accompany the images, providing information about the product’s features, benefits, and usage instructions.
User Reviews and Ratings
Incorporating user reviews and ratings can help build trust and credibility. Potential customers often rely on the experiences of others to make informed purchasing decisions.
Interactive Features
Interactive features such as quizzes or product recommendation tools can enhance the user experience by helping customers find products tailored to their specific needs and preferences.
Educational Content
Top-tier cannabis websites should provide educational content about cannabis culture, its benefits, and how to properly consume it. Blog posts, articles, and videos can help educate customers and position the brand as an authority in the cannabis industry.
Personalization
Personalized product recommendations based on browsing history or previous purchases can enhance the shopping experience and increase the likelihood of repeat purchases.
Examples of the Best Marijuana Websites
Stiizy
The Stiiizy website is a masterclass in modern web design and user experience. Its sleek, black background serves as a striking canvas that accentuates the vibrant product images and detailed descriptions, creating a visually appealing contrast that captures the attention of visitors.
The site’s layout is intuitive and user-friendly, making navigation a breeze even for those accessing it on mobile devices.
Stiiizy’s commitment to quality is evident in the high-resolution images that showcase their diverse product range, which includes vapes, batteries, pods, flower, extracts, and edibles.
The website proudly displays a list of awards that the brand has won, reinforcing its reputation for excellence and instilling confidence and trustworthiness in potential customers.
Stiiizy looks to have committed to its SEO + Content Marketing in 2023. Stiiizy’s Estimated Organic Traffic (SEMRush) from its Blog went from ~6k visits in Dec 2022 to 65k visits in July 2023, backed by articles on “The Best Vape Pens” and “Live Rosin.”
But what truly sets Stiiizy apart is its focus on community engagement. The brand has successfully cultivated a loyal following among its customers.
This is not just a website for purchasing cannabis products; it’s a hub for enthusiasts to connect, share experiences, and celebrate the Stiiizy lifestyle.
In doing this, Stiiizy has transformed its website from a mere online storefront into a vibrant community space that resonates with its target audience.
WYLD
WYLD is a prime example of how a well-executed design and user experience strategy can create a distinct brand identity. The site’s design is refreshingly simple, yet it exudes a sense of warmth and authenticity that immediately resonates with visitors.
The consistent aesthetic and theme throughout the site create a cohesive and immersive experience that invites users to explore further.
WYLD’s website stands out by incorporating elements of the rustic and country lifestyle, which is a unique approach in the cannabis industry. This choice of aesthetic not only differentiates WYLD from other cannabis brands but also creates a strong emotional connection with users who identify with the outdoorsy and adventurous lifestyle.
WYLD’s SEO performance has grown consistently year over year since the middle of 2019, now at an estimated ~45k Organic Visits per month. WYLD looks to have implemented a product-led SEO approach, with its product pages and blog posts about the products driving the majority of that traffic growth.
The website’s celebration of the Pacific Northwest is a testament to WYLD’s roots and values.
By creating products that coincide with adventurous lifestyles, WYLD has successfully positioned itself as a brand that understands and caters to the needs and aspirations of its target audience.
In doing so, WYLD has created a strong and loyal community of customers who share the brand’s love for the great outdoors and the Pacific Northwest.
Surterra Wellness
The Surterra Wellness site is a shining example of how a well-thought-out design and user experience strategy can create a strong brand identity and foster customer loyalty.
The site’s colorful and summery aesthetic immediately captures the attention of visitors, creating an inviting and engaging atmosphere that encourages exploration.
The website’s layout is intuitive and user-friendly, making it easy for visitors to navigate and find the information they’re looking for. Similar to some of the other top cannabis sites, Surterra Wellness also includes a product recommendation quiz that offers the user a customized selection of its cannabis products, including flower, pre-rolls, edibles, vaporizers, concentrates, and topicals.
This focus on customer well-being and empowerment is evident throughout the website and reinforces Surterra Wellness’s position as a trusted and reliable brand in the cannabis industry.
Rythm Cannabis
The Rythm Cannabis website is a standout in the cannabis industry, with a futuristic and funky aesthetic that immediately sets it apart from other cannabis websites. The site’s bold design choices and vibrant colors create an engaging and memorable user experience that resonates with its target audience.
The website’s focus on the “experience” of smoking and finding the right match for the user is an approach that adds value to the user experience. Rythm offers a variety of products, including flower, vapes, and concentrates, and emphasizes the unique qualities of each for the full spectrum of mind and body benefits.
One of the things that makes the Rythm site one of the best marijuana websites in the industry today is its Strain Library. The Rythm team picked some of its favorite cannabis strains for users to get more information about.
Users can filter by Strain Type, Terpenes, and Taste + Aroma to get super in-depth on Rythm’s strains. This focus on personalization and customization sets Rythm apart as a brand that understands and caters to the individual needs of its customers.
Rythm’s commitment to quality is evident throughout the website. The brand honors the whole plant throughout the process, ensuring optimal potency and peak purity across each grow cycle for the highest quality cannabis products.
The website also provides information about the entourage effect and the benefits of preserving the full array of cannabinoids, terpenes, and flavonoids from the original plant. This educational content positions Rythm as a trusted and reliable source of information for cannabis consumers.
Viola Cannabis
Viola’s website is a testament to the power of strong branding and user engagement in creating a memorable and impactful online presence. The site’s consistent purple theme is not only visually striking but also serves to create a unique and cohesive brand identity that sets Viola apart from other cannabis brands.
The high-quality video that loads once you land on the site instantly distinguishes Viola from other marijuana websites that have the same old cookie-cutter menu and banner featured on their homepages. The images that populate the site further reinforce this identity, showcasing the brand’s products and values in a way that resonates with users.
One of the standout features of Viola’s website is the interactive quiz that helps users find a product tailored to their specific needs. This personalized approach not only enhances the user experience but also generates a sense of intimacy and trust between the brand and its customers.
By taking the time to understand and cater to the individual needs of its users, Viola positions itself as a brand that truly cares about its customers. With the cannabis industry still in its infancy in the US, customer loyalty is even more crucial for brands to nail.
Viola’s website also highlights its status as the largest black-owned cannabis brand, owned by former NBA player Al Harrington, to add another layer to its brand identity. This distinction not only sets the brand apart but also speaks to its commitment to diversity and representation in the cannabis industry.
By highlighting this aspect of its identity, Viola may appeal to a broader audience and establish itself as a brand that values inclusivity and social responsibility.
Want To Boost the Visibility of Your Dispensary Website?
As the cannabis industry continues to flourish, having a standout online presence is no longer just an option—it’s a necessity. The best cannabis websites not only provide valuable information but also create an immersive experience for their visitors, setting the gold standard for digital engagement in the industry.
However, achieving this level of digital excellence requires a deep understanding of both the cannabis market and the intricacies of digital marketing.
If your dispensary is looking to elevate its online presence and truly connect with the modern cannabis consumer, our agency is here to help. With expertise in crafting tailored digital marketing strategies, we’re committed to helping your dispensary cultivate significant growth.
