If you are the owner of a local business, you know how important it is to be visible to your prospective customers online. Half of consumers performing a local search online visit the location in-person within a day. Add to that, the fact that about one in five of those local searches then results in a sale within 24 hours. Most of the sales following local searches (around 80%) are offline purchases, so that proves more traffic to your website brings more traffic to your door.

With more and more businesses becoming aware of the importance of local search, the competition has become stiffer than ever.  We’ve come up with a list of local seo tools that will help you outrank your competition and dominate the search landscape in your industry.

 

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The way you use links is one of the key determinants of your success on Google. It’s one of their top signals. Now, we know that things that are very important can also be a pain. Link-building requires research, effort, saintly persistence, and maintenance. You can’t ignore it. You either need to do it or pay someone else to do it. Whichever you choose, we want to make link-building easier.

We’re going to help you get organized. Here is the ultimate cheat sheet on link building. Use this page as a reference and you’ll know what is required regarding links and you’ll be able to stay on track. (more…)

Local searches are an important part of any SEO strategy. Google My Business helps you optimize that local angle and get a competitive edge, if you know how to use it right. Google My Business is free, so it’s worth figuring out how to leverage it.

The Benefits of Google My Business

To qualify for Google My Business, your brand has to have an actual brick and mortar location. Each location you have is an individual listing. People who provide services like carpentry or cleaning are considered service area businesses, who can also qualify by telling Google they deliver goods or services to customers at their locations.

Qualifying local businesses that claim their Google My Business listing can advertise important information – all of the details potential customers want to know. You can list when you are open, your address and phone number, payments you accept, and other data that will assist your local searchers and help you show up in search engine results.

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SEO and digital marketing are ever evolving and new terms appear regularly. Keeping up with the lingo is a constant endeavor! Check out some of the latest terms in our SEO Glossary that are essential for success crushing the SERPs!!

Juice/Link Juice – In SEO, juice or link juice is the power a page or link contains. Something with a lot of juice is a powerful site (or an authority site — see below!).

Mobile first index – A Google algorithm update that ranks websites based on their mobile version, regardless of whether or not the search is done on a mobile device. As smartphones and other mobile devices overtake the market, it makes sense that the mobile experience is so important.

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seo tools

10 Free SEO Tools to Supercharge Your Traffic

Supercharging your web traffic with SEO tools does not have to be expensive! Some of the best SEO tools around are free and can make a big difference in how your site ranks in search engine results pages. With the right tools, you can boost your site to a new level of success!

  1. Screaming Frog

Screaming Frog is an SEO spider tool. That means it crawls websites’ URLs and fetches the onsite elements you need to have to analyze SEO. You can use the free version or get more advanced features with a paid license.

Screaming Frog is the absolute first tool I use when I start my Technical SEO Audit for a client, as it is an invaluable tool to help you not only identify broken links, redirects, but its a great tool to minimize duplicate content and optimize site structure. Regardless of whether you’re working on an enterprise level site, or a site for a small business, Screaming Frog is your best friend.  You can also use it to analyze info like page titles and metadata, review directives and robots, and generate sitemaps. Advanced features include technical support and Google Analytics integration.

Up to 500 URLs are included in the free version of Screaming Frog, which is plenty for a small to medium-sized site and offers a great way to get started using the tool.

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Your web presence is non-negotiable — if you want to attract business, people need to find you online. But if your website is slow and clunky, potential customers will click away before they can engage. Worse yet, they might never come back.

When you take a look at how much revenue you could lose through a slow site, you can quickly see why there is a need for speed.

 

How Fast is Fast?

Web analytics tell us how fast is fast enough. The research shows that half of visitors expect your page to load in under two seconds.

Around 40 percent of visitors will give up after three seconds, and 14 per cent of people who don’t like your load time will shop elsewhere. Over half of them won’t stay loyal to your brand.

Other numbers show that 80 per cent of people will not come back to your site following a slow load time, and half of those people will share their poor experience with friends, family, and others.

Clearly, the faster the better, and you need to load in at least two seconds. It’s worth understanding exactly why speed is important, though — it impacts more than just immediate customer satisfaction.

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