PPC & Paid Search

Most Google Ads Accounts Waste A Third Of Their Budget. We’ll Show You Yours.

PPC stands for pay-per-click. The “pay” part is where it goes wrong. You’re paying for clicks from people who were never going to buy, and your account is set up in a way that keeps sending them.

We manage over $100M in ad spend. The first thing we do on any account is find the spend that’s not earning anything back.

See client results

Free, 30 minutes, and you keep the audit whether or not we work together.

$100M+

Ad spend managed

Average client ROI

2.5 yrs

Average client relationship

Trusted by teams at

The problem

Where The Money Actually Goes

Nobody sets out to waste ad budget. It goes out through four settings that look fine on the surface, and almost every account we open has at least two of them.

Broad Match Running Unchecked

Broad match tells Google it can show your ad for anything it decides is related. Left alone, “commercial roof repair” starts matching to “how to fix a shingle” and “roofing jobs near me.”

You pay full price for those clicks. They’ll never convert. We go through your search terms report line by line and find out what you’ve actually been buying.

Performance Max Eating Your Own Brand

Performance Max is Google’s automated campaign type that runs across Search, Shopping, YouTube, Display and Gmail at once. It works. It also takes credit for traffic you already owned.

Without brand exclusions, PMax picks up people searching your company name, people who were coming anyway, and reports them as conversions. Your dashboard looks great. Your new customer count doesn’t move.

A Negative Keyword List That Stopped Growing

Negative keywords are the queries you tell Google to never show your ad for. Most accounts build the list once during setup and never touch it again.

Two years later you’re still paying for “free”, “cheap”, “salary”, “jobs” and “how to do it yourself”. Every one of those clicks costs you the same as a real buyer.

Conversion Tracking Counting The Wrong Thing

This is the one that quietly breaks everything else. If your tracking counts a form view instead of a form submit, or counts one lead twice, or counts a PDF download as a sale, Google’s bidding is optimizing toward garbage.

You’re not just wasting money. You’re teaching the algorithm to waste more of it.

PRO TIPYou can check the last one yourself right now. Open Google Ads, go to Goals, then Conversions. If you see more conversions than you have actual customers, your bidding has been optimizing toward the wrong thing the entire time.

Want To Know Which Of These Four Is Costing You?

We’ll pull your account and find it in 30 minutes. You keep the audit either way.

The receipts

The Receipts

The full story behind the numbers: what we did, why we did it, and exactly how we got there.

See all case studies

Cannabis Retail

Generating $11.9M From Paid Search for Ascend Cannabis

Platforms

The Platform Isn’t The Strategy

Look, every agency will tell you they run Google, Meta and LinkedIn. That’s not a strategy, that’s a list. What matters is knowing which one fits how your customers actually buy, and being willing to tell you when a platform’s wrong for you.

Advertising platforms, when each one fits and when it burns cash
Platform	When it fits	When it burns cash
Google Search	People already know they have the problem and are looking for a fix	Nobody’s searching for what you sell yet
Performance Max	Ecommerce with a clean product feed and real conversion data	Lead gen with weak tracking, it’ll optimize toward junk
Google Shopping	You sell physical products and your feed is in good shape	Your margins can’t survive the click costs in your category
Meta	Visual product, impulse purchase, or a strong retargeting pool	High-consideration B2B with a six-month sales cycle
LinkedIn	B2B with a defined job title and real deal size	Your deal size is small and the click costs won’t work
Microsoft Ads	B2B, healthcare, finance, an older buyer, cheaper clicks than Google	You need volume, the audience is a fraction of Google’s
YouTube	You’ve got video that works and a demand problem, not a conversion problem	You’re expecting last-click sales from it

We’ll tell you on the call which of these you shouldn’t be running. That conversation is usually shorter and more useful than the one about what to add.

What's included

What We Actually Do Every Month

Not a retainer with a vague scope. This is the work.

Every Week

Every Month

Every Quarter

You Own Your Account. Always.

Your Google Ads account stays in your name, on your billing, with you as the owner. We get access, we don’t get possession.

If you leave, you keep the account, the history, the conversion data and everything we built in it. We don’t keep your account to make leaving expensive. Plenty of agencies do. Ask any agency you’re talking to this question directly and watch how they answer it.

How it works

Your First 90 Days

What happens once we start, in the order it happens.

Days 1 To 30: We Find The Leaks

Full account audit, conversion tracking rebuilt so it counts real business outcomes, negative keywords cleaned up, and the obvious waste shut off. Most clients see cost per lead drop in the first month purely from what we stop spending.

Days 31 To 60: We Rebuild The Structure

Campaigns restructured around how you actually make money instead of how the account was set up years ago. New ad copy in testing. Landing page fixes handed to your team or handled by ours.

Days 61 To 90: We Scale What Works

By now we know which campaigns, audiences and messages earn their spend. Budget moves toward them. This is where the account starts compounding instead of just running.

Ready To See What’s Actually In Your Account?

No pitch deck, no contract talk. Just the leaks, ranked by what’ll move the needle first.

Who This Works For

A Good Fit

An established offer that already sells
Already spending on ads, or ready to fund it properly
You want fewer, better leads, not more raw volume
Ready to fix tracking and landing pages, not just bids
Looking for a partner for the long run

Not A Fit

Pre-launch, still figuring out the product
Testing ads with pocket change to see what happens
Measured on lead count regardless of lead quality
Want ads managed in isolation while everything downstream stays broken
Shopping for the cheapest monthly fee

We turn down accounts that aren’t a fit. It saves both of us six months.

Who runs it

Who’s Actually In Your Account

At most agencies you meet a senior person during the pitch and get handed to someone two years out of school the week you sign.

I run these strategy calls myself, and I’m in the accounts.

I spent a decade building search and paid programs for Comcast and Campbell’s, and agency accounts for the NBA, NFL and NASCAR. Now BCC uses that same work for businesses that don’t have a Fortune 500 budget. Honestly, the tactics don’t change, only the zeros do.

Our clients stay an average of 2.5 years. In this industry that number says more than any award.

Cory Young
Founder, BCC Interactive

PPC Questions, Answered Straight

Still deciding? Ask Cory on the call. It’s free.

What do you charge?

Every plan is scoped to your goals and your ad spend, and your roadmap includes exact numbers, so you’ll know the investment before you commit to anything. No setup fee and no long-term contract.

Do we own our Google Ads account?

Yes, always. It stays in your name and on your billing. If we part ways you keep the account, the conversion history and everything we built in it.

How soon will I see results?

Waste usually drops in the first 30 days, because that part is mostly about turning the wrong things off. Real performance gains show up in months two and three, once the restructure and testing have data behind them. Anyone promising a transformation in week one is selling you something.

Do I have to sign a long-term contract?

No. Month to month. Our clients stay 2.5 years on average because the work holds up, not because they’re locked in.

What if we already have an agency or someone in-house?

Then start with the audit and keep it. You’ll find out whether what they’re doing holds up, and you can hand them the fixes. We’d rather you make that call with real information than switch agencies on a hunch.

Should we be doing SEO too?

Usually yes, and they make each other better. Your search terms report tells you exactly which queries convert, which is the best keyword research that exists for SEO. And ranking organically for terms you’re also bidding on lets you cut paid spend on those queries. We run both, so we actually connect them instead of running two disconnected programs.

Is PPC only good for brand awareness?

No, and if that’s what your last agency told you, it’s usually cover for an account that wasn’t converting. Search ads reach people actively looking to buy right now. Awareness is what you run once you’ve already captured the demand that exists.

Which industries do you work with?

B2B services, healthcare and practices, e-commerce and local services. We’ve run accounts in most categories. The thing that predicts whether PPC works isn’t your industry, it’s whether people are already searching for what you sell and whether your margins support the click costs in your category. We’ll tell you honestly on the call.

Do you only work with businesses in Philadelphia?

No. Philadelphia is home, and if you’re local we can sit down in person, but most of our clients aren’t in Philly and it makes no difference to the work. Don’t pick an agency on their zip code.

Free · 30 minutes · Yours to keep

Find Out What You’re Wasting

Thirty minutes. We’ll pull your account, show you where the spend is going, and give you the list of fixes ranked by what’ll move the needle first.

You keep the audit either way. If we’re not the right fit we’ll say so on the call.

We run these ourselves, so we cap them at 5 a week.