Local SEO Case StudyHealth & Fitness
How Crowne Atlantic Grew Qualified Seller Inquiries 300% Across Central Florida
A county-by-county local SEO buildout took Crowne Atlantic from relying on one-to-one relationships to owning the SERP organic, local pack, and Google’s AI-generated answers for business broker searches across Central Florida.
The Results
Organic Became Crowne Atlantic's Growth Engine
The Challenge
One Broker, Six Counties, Minimal Search Visibility
Crowne Atlantic had built a real reputation in Central Florida the old way: referrals, repeat clients, one relationship at a time. Their website wasn’t part of that engine. As of mid-2025, the site was averaging position 42 across its tracked keywords, invisible for the searches that actually matter, like “business broker orlando” or “sell my business.”
Almost none of that traffic was branded, meaning the handful of people finding them organically already knew the name. New sellers searching for a broker in Brevard, Orange, or Seminole County had no reason to find Crowne Atlantic over a competitor with a stronger web presence.
“
Within months of BCC implementing their SEO strategy, we could tell it was working well. We began receiving qualified leads from multiple business owners from multiple states, including a high-value HVAC business inquiry from Alabama.”
— Jackie Ossin Hirsch, Founder/Owner, Crowne Atlantic Business Brokers
Our Approach
Built to Outgrow Orlando
The original site was scoped for Orlando and nothing past it. Every county-specific search — Brevard, Volusia, Seminole — was ground competitors could take for free. So the strategy wasn’t to optimize the homepage harder; it was to give the site a presence in every market Crowne Atlantic actually works in, then push that same content into the format Google’s AI Overviews pull from, so the reach goes beyond just the counties with a page.
1
Built county-specific landing pages
Instead of one generic “Florida business broker” page, Crowne Atlantic now has dedicated pages for Brevard, Orange, Seminole, Osceola, Lake, and Volusia counties — each one built to rank for hyper-local searches like “business broker satellite beach” and “cocoa business brokers,” both now sitting at #1 in Google’s AI Overview.
2
Built an authority content library, not blog filler
Specific, named guides for the verticals sellers actually search — how to value a construction company, how to sell an accounting practice, a liquor license explainer, an SDE calculator — each one built to answer the exact question a seller is typing into Google.
3
Structured content to win Google’s AI Overviews
We formatted key pages with clear, direct answers to the questions business owners ask before they ever talk to a broker. That structure is now earning Crowne Atlantic the #1 AI Overview citation on 41 tracked keywords, including “sell my business orlando.”
4
Built authority through the right citations
Beyond standard local listings, we optimized citations through Business Brokers of America and the University of Florida alumni network, sources that carry real relevance and trust for a Florida-based brokerage, not just volume.
“
Most business brokers only market Orlando. With BCC’s strategy, we’re picking up sellers in Brevard and Volusia because nobody else is showing up there.
— Lee Ossin, Co-Owner, Crowne Atlantic Business Brokers
Building for Scale
From One Region to a Central Florida Footprint
The county-page infrastructure wasn’t just for the six markets Crowne Atlantic already served; it was built to scale. That system is now the foundation for their expansion into new counties across Central Florida.
Tools built as a result of our strategy are compounding too — the site’s free SDE calculator, built as a single lead-gen asset, now ranks #1 for “free SDE calculator” and sits at the very top of the seller’s research journey, well before they’re ready to talk to a broker.
What started as a broker with almost no search presence outside referrals has become a business that owns page one in Google and the map pack in six Central Florida counties, with more on the way.
A closing pull-quote on what the result has come to mean for the client.
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