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The Client
An Industry-Leading Cannabis Brand
Despite being a leading cannabis brand in a burgeoning industry, our client suffered from the same pitfalls we see from many organizations, a lack of prioritization of SEO in their overall marketing strategy.
The digital team recognized this and brought us in to unlock the true power of its website and develop a Cannabis SEO strategy to revolutionize its online presence. We knew there was a massive opportunity to capture the rising demand of cannabis consumers nationwide.
The Magic
What We Did
Product-Led SEO
Embracing the power of Product-Led SEO, we partnered with several teams to make recommendations on the deployment of a new menu architecture. We then optimized the product pages with the most relevant keywords based on search volume + customer feedback, so we could gain maximum share of voice on non-brand product terms.
LOCAL SEO
We crafted a comprehensive Local SEO strategy, tailored to elevate each dispensary location to new heights. Our team strategically optimized landing pages for each location, ensuring that they were specifically tailored to the unique characteristics and needs of the local audience and designed to rank in Google's Local 3-Pack.
Technical SEO
The website had significant technical issues that hindered its crawlability and undermined search visibility. We identified and remedied the crawlability issues, improved the site structure and ensured that mobile friendly design elements were used to enhance the overall experience for the search engines and users alike.
Content Strategy
We helped build a content strategy centered around on our client's target audience (cannabis curious). The content topics were designed to both educate and entertain our audience on the benefits of the product, while also positioning our client's brand as an authoritative source in the eyes of the search engines with high-quality content.
The Results
Significant YEar Over YEar Growth
Our client saw significant year-over-year growth in 2022 with our innovative approach to SEO strategy. We executed “sprints” where we tackled large-scale initiatives quarterly, designed to ladder up to their yearly goals.
Dramatic increase in relevant KPIs
- Google ranking keywords increased from 7,600 to 17,000, boosting our online visibility.
- Clicks from Google surged by 64%, going from 725,000 to 1,200,000.
- Impressions on Google rose by 23% from 3.2 million to 4 million, expanding our reach.
- CTR jumped 33% due to a 5.5% improvement in average rank positions across keywords.
improved visibility
Before implementing some of the key pillars of our SEO Strategy, our client’s site saw little to no traffic from strain related terms. As you can see in the screenshot above, after launching several initiatives in May, traffic started climbing and hasn’t stopped since.
From May 2022 to May 2023, there was a +720% increase in clicks from terms with the word “strain” in them.
Similarly to strain terms, with gummy-related terms our client also saw little to no traffic prior to implementing some of the major pillars of our search strategy. Afterward we saw a dramatic increase in traffic and revenue.
From May 2022 to May 2023, there was a +720% increase in clicks from terms with the word “strain” in them.
Transform Your Cannabis BRand With OUR TEAM OF SEO Experts
At BCC Interactive, we transform the ordinary into extraordinary and turn your website into a revenue-generating machine.
We understand that the cannabis industry is unique, and each brand faces its own set of challenges. We’ll delve into your vision, discuss the specific competitors you face in the market, and develop a strategy to take your business to the next level.
If you want to transform your brand and leapfrog the competition, book a call with one of our SEO experts today.