The Client
Dr. Seltzer Weight Loss
Dr. Charlie Seltzer is a medical weight loss doctor in Philadelphia, PA. As the only doctor in the nation who is Board-Certified in Obesity and Internal Medicine, Dr. Seltzer provides his patients with weight loss programs, on-site personal training sessions, and online nutrition counseling.
The Dr. Seltzer Weight Loss Team reached out to us to completely rebuild his website + drive more client inquiries. Their ultimate goal was to expand market share locally in the Philadelphia Metro Area as a trusted weight loss expert.
The Magic
What We Did
Local SEO Strategy
We developed a strategy to target specific neighborhoods within the city of Philadelphia with local landing pages as well as supporting content. This helped support the idea that we serviced the entire city, not just within the radius of Dr. Seltzer’s office.
Content Marketing
We developed a high-level content strategy to improve topical authority by targeting top of funnel keywords. Our mission was to support the existing service pages that were published on the site, while also creating newer, more relevant content to publish during the campaign.
Marketing Automation
Instead of trying to piece 10 different systems together, we built an easy-to-use, customized marketing automation solution for the Dr. Seltzer Weight Loss team. This allowed them to execute the capture > nurture > convert plan on auto-pilot, freeing up tons of hours they used to spend on the phone or emailing clients.
Tracking & conversion goals
We completely overhauled the analytics structure that was previously used. We utilized Google Tag Manager to implement all tags and pixels and make sure they were firing correctly. Not only that, but we also migrated Dr. Seltzer onto our dynamic reporting platform so he and his team would receive daily updates on our progress.
The Results
After implementing our SEO methodology, we drove an increase of over 1,800% in traffic.
Working with the BCC Interactive team has been incredible. Higher search rankings, more leads, and most importantly more patients. It was truly a pleasure to work with BCC Interactive.
Dr. Charlie Seltzer
Owner, Dr. Seltzer Weight Loss
