SEO Case StudyTechnology
+657% Increase in Organic Search Traffic for The Pro's List
Professional baseball players Zack Weiss and Chase Brewer built The Pro’s List to connect up-and-coming athletes with qualified trainers. They had early funding and real word-of-mouth momentum — what they needed was a website that could keep that growth going without relying on referrals alone.
The Results
Significant Organic Search Traffic Growth
The Challenge
SEO as the Foundation to Drive Growth
The Pro’s List website was brand new, launched just six months before the partnership began. Zack and Chase had gone through early funding and generated real interest through word of mouth, but a new site has no established authority, and word of mouth alone doesn’t scale. They needed something that could keep the growth moving without waiting years for organic authority to build on its own.
“
Cory and the team at BCC Interactive were wonderful to work with. They were thorough, in-depth, and extremely helpful. We look forward to working with them again in the future!
— Zach Weiss, Co-Founder, The Pro’s List
Our Approach
Move Fast, Build Trust and Authority
Getting Lumos ready for reopening meant solving for two different moments at once: what people were searching for right that second, and what they’d be searching for once COVID wasn’t the reason they were searching at all. The fix wasn’t a bigger push on the same strategy Lumos already had; it was a rebuild that worked for right now without expiring the moment “right now” changed.
1
Moved fast to build authority a brand-new site didn’t have yet
With no existing credibility to lean on, the strategy centered on high-quality content and strategic outreach to establish The Pro’s List as a trusted resource quickly, rather than waiting on organic authority to accumulate on its own.
2
Wrote for the athlete training without an expert in the room
Content was built specifically for the “do-it-yourself” athlete — the player without access to a personal coach, searching for real training answers. Top-of-funnel baseball training and exercise topics, delivered as listicles and expert guides, turned casual searchers into platform members.
3
Built out real service pages, not just blog content
Four dedicated service pages, including a baseball hitting lessons page, gave the site real commercial pages to rank alongside the educational content that brought people in and service pages that converted them.
4
Earned real backlinks from established sports and fitness publications
Targeted outreach secured links from websites like Athleisure Mag and Sports Medicine Weekly, helping build the kind of third-party authority that helped a six-month-old site compete credibly against far more established training platforms.
BUILT TO LAST
A Six-Month Sprint That Kept Paying Off
The Pro’s List wasn’t a marketing idea dressed up as a training platform; it was built by professional athletes who understood exactly what a young player training without expert guidance actually needs. That shows up in the results: a 657% increase in organic traffic let the team form new partnerships with trainers across the US, accelerating the company’s market share right as Zack’s own baseball career was taking off — he signed with the Seattle Mariners during the engagement, a reminder that this was built by people who lived the exact problem they were solving.
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