COMBINE STATE OF THE ART TECHNOLOGY
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The Daily Mini
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The Challenge
Low Local Market Share = Low Client Inquiries
Building a strong social media presence is one thing—turning that into a powerful, revenue-generating brand is another. Daily Mini, a niche account celebrating miniature art, had built an impressive following on Instagram.
Despite the highly engaged audience, the brand lacked a strong web presence that would match its social authority.
What We Did
Local SEO Strategy
We developed a strategy to target specific neighborhoods within the city of Philadelphia with local landing pages as well as supporting content. This helped support the idea that we serviced the entire city, not just within the radius of Dr. Seltzer’s office.
Content Marketing
We developed a high-level content strategy to improve topical authority by targeting top of funnel keywords. Our mission was to support the existing service pages that were published on the site, while also creating newer, more relevant content to publish during the campaign.
The Result
A NY Times Feature + A Book Publishing Deal
Through a strategic blend of SEO and social media integration, we successfully positioned Daily Mini as the top-ranking result for its brand name and highly relevant search terms. At one point, the website even outranked The New York Times’ Daily Mini crossword puzzle, solidifying its digital authority.
This visibility didn’t go unnoticed. The increased search presence directly contributed to a feature in The New York Times—a major milestone that further validated Daily Mini’s brand. But the momentum didn’t stop there. The heightened credibility and exposure ultimately led to a book publishing deal, transforming what started as an Instagram passion project into a full-fledged, multi-channel brand.
What They Say About Us
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Elevate Your Business with BCC Interactive
Here’s what you can expect:
Schedule A Discovery Call
A 30-minute deep dive into your marketing efforts and where you’re leaving money on the table.
Receive A Growth Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.
Start Getting More Leads
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30 days.