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Increase in Organic Revenue
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Increase in Organic Traffic
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Increase in Ranked Keywords
The Client
Fit Club New York
Fit Club NY is a Physical Therapy, Personal Training, and Wellness company. With locations in Chelsea, Astoria, and Williamsburg, they service the entire New York City metro area.
The Fit Club NY team reached out to us with a dilemma that many of our clients encounter, they had a great website, but it wasn’t generating leads and had no visibility to their target audience.
The Magic
What We Did
SEO Strategy
During our strategy we uncovered several technical & content opportunities (page speed, poor keyword targeting, schema errors) that needed to be addressed to maximize the growth potential of Fit Club's website.
Content Marketing
We developed and executed a high-level content strategy to build relevance with Fit Club's target audience. We created a steady stream of quality content targeting topics that answered their prospects questions, and presented significant traffic growth opportunities.
Marketing Automation
We built an easy-to-use, customized marketing automation solution for the Fit Club NY team that allowed them to capture leads from the website and follow-up with them immediately instead of wasting tons of time trying to export spreadsheets.
Link Acquisition
The Fit Club website lacked the authority to rank for competitive keywords. (authority = quality links). We developed a scalable link acquisition process that resulted in links from many authoritative health + wellness websites.
The Results
Massive Organic Growth
Updates as of Q2 2023:
- Fit Club’s online visibility surged, with Google ranking keywords rising from 1,700 to 7,200.
- Google-driven clicks notably increased by 167%, escalating from 8,300 to 22,200.
- Google impressions amplified by 116%, broadening our reach from 1.2 million to 2.6 million.
- A 5.5% improvement in keyword ranks spurred a 14% leap in Click-Through Rate (CTR).
The Results
After implementing our SEO strategy, we drove an increase of over 722% in traffic.
Working with the BCC Interactive team has been incredible. Higher search rankings, more leads, and most importantly more patients. It was truly a pleasure to work with BCC Interactive.
Dr. Kellen Scantlebury
Owner, Fit Club NY
