Case Study

A +175% Increase in Booked Appointments from Organic Search

NOVA Pulmonary Critical Care and Sleep Associates, LLC - Leesburg

The Client

NOVA Pulmonary Critical Care & Sleep Associates

NOVA Pulmonary Critical Care and Sleep Associates is a medical practice in Northern Virginia that treats patients with various issues in pulmonary diseases and sleep disorders. 

Initially, NOVA Pulmonary was only getting clients from directories like Zocdoc or paying for Google ads. While they were not getting significant traffic from Organic Search, their 3-year plan was to scale up the practice via organic channels.

The Magic

What We Did

Full Audit & SEO Strategy

We dug deep into their data and found a large majority of the customers were only coming from within a half-mile radius off their offices, despite the size of the region.

Technical SEO

Through our technical audit, we noticed that the site was not constructed to be SEO-friendly. We mapped out a new site structure and internal linking strategy, utilizing local silos to enhance our relevance for each city we were attempting to conquer.

Content Marketing

There was some content on the website, but it was optimized without patient intent in mind. We executed several content sprints to both refresh their existing content, and create new city-specific content to increase local relevance.

Link Acquisition

We needed to quickly catch up to the competition's link profile, so we launched a massive outreach campaign to acquire 30+ link placements on high-authority websites.

The Results

Our Local SEO Strategy increased their booked appointments by 175%

Over the past year, NOVA Pulmonary has expanded its reach across the entire Northern Virginia footprint, conquering several of its competitors in the SERP. 

The NOVA Pulmonary team is planning on opening several other offices with a wildly successful return on their investment from several of our sprints. 

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