At BCC Interactive, we believe PPC advertising is like a turbo boost for your business. It gets your brand in front of people who are actively searching for your product or service—meaning they’re already primed and ready to engage. PPC puts you at the top of search engine results ASAP, driving qualified leads to your landing page and boosting your brand awareness faster than you can say “click-through rate.” Plus, with our fine-tuned PPC management approach, you’ll see measurable results that can scale with your business.

Every PPC agency says they use a "data-driven approach" to maximize your ad spend. The difference is that we make it easy for you to understand. We use thorough keyword research, strategic audience targeting, and up-to-date best practices to create tailored campaigns for your business. We do everything from continuously monitoring ad performance, adjusting bids, to testing new creatives regularly (A/B testing). Our expertise helps you avoid costly mistakes and ensures your budget is used as efficiently as possible to drive real results for your business.

You’re likely to see wins within weeks of setting things up. But to really hit that sweet spot, it takes some time to fine-tune, test, and optimize. You’ll see incremental gains each week as we analyze data and tweak the strategy. Patience pays off, and with us on your paid search team, those results get better and better.

Pricing is one of the most common questions we get, and for good reason—it’s important to know what you’re investing in. Our fees depend on the specific marketing services you need and your business goals. We take the time to understand your current challenges and once we have a clear picture, we craft custom pricing options based on the timeline, strategy, and team resources needed. The best part? You get to choose the plan that works for your budget and objectives.

Think of PPC and SEO as your dynamic duo. While PPC brings quick results by putting your brand at the top of the search with search ads, SEO works in the background to build long-term credibility. And when you add in a dash of social media marketing? Well, now you’ve got a powerhouse strategy that keeps your audience engaged, informed, and coming back for more. Our Hybrid Search Framework is specifically designed to ensure synergy across Paid and Organic Search to maximize results for your business.

PPC advertising is a powerful strategy for increasing brand awareness because it ensures that your business appears at the top of search engine results when potential customers search for related products or services. By running PPC ads through platforms like Google Ads, your brand becomes visible to users who are actively looking for what you offer. This visibility not only boosts brand awareness but also drives qualified leads to your landing page, resulting in better lead generation. Additionally, a well-optimized PPC campaign allows you to control your budget and adjust keywords to ensure you’re reaching the right audience, providing a great ROI on your marketing investment.

Staying ahead of PPC trends isn’t just part of the job—it’s what sets us apart. Our team is constantly plugged into industry-leading resources, testing different strategies to understand which works best. Whether it’s the latest AI-driven optimization tools, new betas, or significant shifts in the bidding algorithm, we’re always prepared to integrate these advancements seamlessly into our search engine marketing strategies. 

Short answer? Almost all of them. But if we’re getting specific, we specialize in e-commerce brands, SaaS technology companies, law firms and healthcare providers. 

Working with a Philadelphia PPC agency like us means we get you. We know the ins and outs of the local market, the competitors, and how to make your PPC campaign hit home with Philly residents. We’re not just another faceless digital marketing agency—we’re your neighbor, and we tailor our PPC services to make sure your ads don’t just make noise; they make an impact. Plus, there’s nothing like having a team that’s just a call (or a coffee meeting) away.