Title tags are a crucial component of any company’s on-site SEO strategy. Creating powerful, engaging, and relevant title tags gives your website the ability to outrank the competition in search engines and boost your company’s visibility to internet users and potential customers and clients. Whether you are a web developer in search of how to better improve client websites or a business owner who needs help optimizing your blog posts or marketing campaign, SEO title tags serve many purposes and have the potential to offer a high return on investment (when done correctly). Here is how to create engaging title tags for SEO success.

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Have you ever wondered how you end up at a final destination URL even though it might not be the specific URL you clicked on? That, my friends, is what we call a “redirect.”

 

What is a URL Redirect?

A redirect is the action that occurs when you forward a user or a search engine bot to a different URL than was originally requested. Sometimes a redirect is as simple as navigating a user to a more relevant page on the same domain they requested, and other times its as complex as sending the user or bot to a completely different domain. The three most popular redirects are a 301, 302 and meta refresh.

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Your web presence is non-negotiable — if you want to attract business, people need to find you online. But if your website is slow and clunky, potential customers will click away before they can engage. Worse yet, they might never come back.

When you take a look at how much revenue you could lose through a slow site, you can quickly see why there is a need for speed.

How Fast is Fast?

Web analytics tell us how fast is fast enough. The research shows that half of visitors expect your page to load in under two seconds.

Around 40 percent of visitors will give up after three seconds, and 14 per cent of people who don’t like your load time will shop elsewhere. Over half of them won’t stay loyal to your brand.

Other numbers show that 80 per cent of people will not come back to your site following a slow load time, and half of those people will share their poor experience with friends, family, and others.

Clearly, the faster the better, and you need to load in at least two seconds. It’s worth understanding exactly why speed is important, though — it impacts more than just immediate customer satisfaction.

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