If you are the owner of a local business, then you know just how important it is to be visible to your prospective customers online and at the top of the search engines.
After all, why use your hard-earned resources to attract audiences from a much wider radius when you can build a strong following right within your own locality?
When it comes to capturing worthwhile leads, SEO is still one of the most effective approaches you can use. If you’re unconvinced, check out these stats:
Those numbers illustrate the power of local SEO, which means that more traffic to your website will directly result in more traffic to your door and more purchases in your store. If local SEO isn’t at the forefront of your marketing strategy, think about all of the opportunities and leads that your business is missing out on!
If you are the owner of a local business, you know how important it is to be visible to your prospective customers online. Half of consumers performing a local search online visit the location in-person within a day. Add to that, the fact that about one in five of those local searches then results in a sale within 24 hours. Most of the sales following local searches (around 80%) are offline purchases, so that proves more traffic to your website brings more traffic to your door.
With more and more businesses becoming aware of the importance of local search, the competition has become stiffer than ever. We’ve come up with a list of local seo tools that will help you outrank your competition and dominate the search landscape in your industry.
Local searches are an important part of any SEO strategy. Google My Business helps you optimize that local angle and get a competitive edge, if you know how to use it right. Google My Business is free, so it’s worth figuring out how to leverage it.
The Benefits of Google My Business
To qualify for Google My Business, your brand has to have an actual brick and mortar location. Each location you have is an individual listing. People who provide services like carpentry or cleaning are considered service area businesses, who can also qualify by telling Google they deliver goods or services to customers at their locations.
Qualifying local businesses that claim their Google My Business listing can advertise important information – all of the details potential customers want to know. You can list when you are open, your address and phone number, payments you accept, and other data that will assist your local searchers and help you show up in search engine results.