SEO Case StudySoftware & Technology
How We Increased Organic Search Traffic by +269% for FilmTrack
FilmTrack builds rights and royalty management software for the entertainment industry, a category most people have never heard of until they need it. The challenge wasn’t proving the product worked; it was making sure the right people could find it before they found a competitor instead.
The Results
Search Growth in a Category Most Don't Search By Name
The Challenge
A Category Nobody Knows They Need Yet
Rights and royalty management software is a genuinely niche category: the kind of thing a studio or licensing team doesn’t search for until they’re already buried in a problem it solves. FilmTrack had the product and the industry relationships, but almost no organic visibility for the actual questions media and entertainment companies were asking, from how royalties get calculated to what’s changing in industry consolidation.
“
BCC is nothing short of amazing! They went above and beyond for our organization to ensure we were capturing all opportunities and exceeding our goals. They have a deep knowledge base and are always looking for ways to improve their ability to deliver.
— Jennifer Sistilli, Director of Marketing, FilmTrack
Our Approach
Built Around the Industry's Real Questions
FilmTrack had a great product; that wasn’t its problem. It was a category nobody thinks to search for until they’re already stuck. The strategy had to do two things at once: answer the specific, technical questions the industry was actually asking, and build enough authority that FilmTrack showed up as the obvious answer when they did.
1
Built a definitive guide that could own an entire topic cluster
Rather than scattering royalty content across small pages, “Royalty Management 101” was built as a single, comprehensive resource. By March 2022 it held #1 for “movie royalties,” “film royalties,” and “how do movie royalties work” (Semrush), and it had become the site’s biggest traffic asset: one page drawing a quarter of FilmTrack’s estimated organic visits.
2
Wrote for where the industry was heading, not just what it already searched for
Content on Hollywood consolidation and industry M&A activity captured executives researching where the market was going, thought leadership that positioned FilmTrack as an authority on the business of entertainment, not just the software for it.
3
Kept the technical foundation solid through a real site migration
When FilmTrack needed to migrate a core product line, RoyaltyZone, we built migration best practices and a pre/during/post checklist to ensure years of earned rankings didn’t get lost in the move.
4
Expanded the content strategy as FilmTrack’s own product did
As the platform grew beyond film into broader brand and licensing management, the content followed, and by March 2022 a dedicated brand-licensing page was picking up rankings for terms like “trademark royalty rates apparel” and “brand licensing manager” (Semrush), extending FilmTrack’s authority into an adjacent vertical instead of staying boxed into film and TV alone.
BUILT TO LAST
A Six-Month Sprint That Kept Paying Off
Seven months into the original engagement, the strategy hit a specific, provable milestone: FilmTrack’s content started appearing in Google’s Featured Snippets, the direct-answer box above the standard search results. That wasn’t an accident; it was the result of a deliberate content buildout months in the making, and it’s the same content model that builds the definitive resource, not just another page that still anchors FilmTrack’s biggest keyword wins today.
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