Stop Paying For Content Anyone Could Have Written
Most content published today is AI slop: the same answer every other business already put out. It doesn’t bring in customers, and AI search has no reason to name you. What your business knows firsthand is the one thing AI can’t make.
Generic or source-led? The Source-Led Content Workflow shows you exactly how we turn your sales calls, numbers and customers’ words into content that brings in buyers.
Inside the Workflow:
- The five stages: Build, Decide, Map, Assemble, Prove
- The Source Map every piece starts from, filled in
- The two prompts that keep AI from inventing anything
- 13-page PDF, every number dated and sourced
Instant download. We’ll never sell your email.
Built from the workflow we run for clients, the same five stages, in the same order.
The source is the one part AI can’t make, and it’s the one that matters most. A piece built from your own calls and numbers gives buyers a reason to call you, and gives AI a reason to cite you.
What You'll Actually Learn
Five stages. Run them in order and every piece you pay for has a reason to exist.
Build The Source
What does your business know that nobody else can publish?
Decide What Deserves Writing
Which topics bring in buyers, and which bring in everyone else?
Map The Source
What will this piece use, and what does it have to beat?
Assemble, Don't Invent
How do you use AI without it making things up?
Prove It, Then Recycle It
Which pieces bring in customers, and how do you get more from them?
What You'll Get
- The four tests that stop a topic before you pay to write it
- A filled-in Source Map on a sample topic, with where every entry came from
- Both drafting prompts, ready to copy, plus the fact-check list
- Real results from accounts we run, each one dated and sourced
Questions People Ask Before They Download
Your buyers read around before they call anyone. Content that sounds like every other business gives them no reason to pick you, and gives AI answers no reason to name you.
“Isn’t this just another AI content guide?”
No. Most AI content guides are about writing faster. This is the workflow we run for clients, and most of it happens before anyone writes a word.
“Do I need to be technical?”
No. If you can answer a customer’s question on a sales call, you already have the most important input.
“Do I have to stop using AI?”
No. AI does the assembly. It works only from your source, and never invents a fact, a quote or a number.
“What if most of my content turns out to be generic?”
Then you know what to stop paying for. Stage 2 shows how to decide, and Stage 5 shows which pieces already bring in customers.
Your Customers' Words Are What AI Can't Make.
Most businesses have never checked where their content comes from. One read shows you how we build from the source.