Know What Changed In Google And ChatGPT Before It Costs You Customers
Google and ChatGPT change how customers find you every few weeks. Most of it never makes the news. You find out when sales slow down.
The Growth Brief is a 4-minute read, every other Tuesday. What changed, what it means for your customers, and one thing you can check yourself.
Every Issue Gives You:
- Which changes affect your business, and which you can ignore
- One clear next step for each change, in plain English
- One check you can run yourself in two minutes
- Real client results, with the numbers
Free. Unsubscribe anytime. We’ll never sell your email.
From Cory Young, founder of BCC Interactive. I helped run marketing teams at Comcast and Campbell’s. Now I write The Growth Brief for owners who want to know what changed, without having to become marketers.
What's In Each Issue
Four sections, about four minutes. Written for owners, not marketers.
The Breakdown
Why the business with fewer reviews can still win your customers, and what actually decides it.
The Rundown
Three changes from the last 30 days: Google search, Google Ads and AI answers.
Your 2-Minute Check
One test you run on your phone, so you know where you stand.
The Receipts
What a real client did and what it got them, with the numbers.
Every Change Comes With A Next Step
- What happened, in plain English, with the date and who reported it
- What it means for your customers, sales or ad spend
- A "Do this" box with one action, or one question for whoever runs your marketing
- No jargon, no tool names, no homework you don't need
Questions Before You Sign Up
Short answers, so you know what you’re signing up for.
“How often will I hear from you?”
Every other Tuesday at 8 a.m. your time. One email, about a four-minute read.
“Is it really free?”
Yes. No paywall and no trial. If something in an issue fits your business, you can reply and ask us about it. You never have to.
“Who is it for?”
Owners of small and medium-sized businesses who get customers from Google, Google Ads or AI answers like ChatGPT. You don’t need to know any marketing terms.
“What happens after I sign up?”
You’ll get one email asking you to confirm. Click it and you’re in. Unsubscribe anytime with one click.
Hear About The Next Change Before It Costs You Customers.
One email every other Tuesday. Four minutes. Free.