Fractional CMO Services · Cory Young
A Fractional CMO Who Owns Your Number, Not Just Your Strategy
I’ll set your marketing plan, own the numbers and keep your vendors accountable. Then my team at BCC does the work, so the plan actually gets done.
I started agency-side on NBA, NFL and NASCAR accounts, then managed marketing teams at Comcast and Campbell’s. Since then, my team turned an $18,000 Google Ads pilot into $11.9M a year in paid search revenue.
I take on no more than three fractional CMO clients at a time. Free 30-minute call with me. You keep the roadmap either way.
“Your thought leadership and engagement were key in building the foundation of the digital footprint we have today.”
Me on a panel at a Yext conference.
Worked with
Won with the Comcast team
In-House Team Of The Year, SEOSearch Engine Land Awards
In-House Team Of The YearThe Drum US Search Awards
Digital Knowledge Innovator Of The YearYext Explorer Awards
Accepting The Drum Search Award.
The receipts
What Happens When I Own The Number
79%
Of Shopify Revenue From Search, On 29% Of The Traffic
A mobility device maker’s ads were optimizing for quiz completions because purchase tracking had been dark for 9 months. We fixed the tracking before touching the budget. Then search showed what it was really worth.
Plus: 4 to 49 keywords in Google’s AI Overviews for a business brokerageWant A Marketing Plan Someone Actually Runs?
I’ll look at your site, your numbers and your current vendors, and hand you a 90-day plan. Free.
How I got here
From The NFL And Comcast To Your Leadership Team
I’ve sat in the seat you’re hiring for, at companies where the brand name did half the work. Here’s the path.
Journalism, Then A Recession
I studied journalism at Temple University because I was curious about why people choose what they choose. I graduated into the Great Recession with no newspapers hiring, so I pointed that curiosity at marketing. I went back to Temple later for an MBA in marketing.
The NFL, Then Comcast And Campbell’s
I started agency-side on NBA, NFL and NASCAR accounts, then spent about 10 years in-house running SEO and leading marketing teams at Comcast and Campbell’s. That’s where I learned how big companies plan, budget and report on marketing.
BCC Interactive
I started BCC to find out how much of that works without a billion-dollar brand behind you. My first SEO client paid $40 a month. Now my team runs search, AI visibility and paid search for B2B, e-commerce and local businesses, and I bring the leadership side to three companies at a time.
Sound familiar?
You Have Marketing Activity. You Don’t Have A Marketing Leader.
Most companies I talk to aren’t short on marketing. They’re short on someone in charge of it.
01
The Founder Still Makes Every Marketing Call
Every campaign, budget and vendor question lands on the person who’s also running the rest of the company.
Marketing moves at the speed of your calendar.
02
Three Vendors And Nobody Owns The Plan
The SEO agency, the ads person and the web developer each report on their own piece.
None of them reports on revenue.
03
Reports Show Clicks, Not Customers
Traffic is up, impressions are up, and you still can’t say what marketing returned last quarter.
If you can’t measure it, you can’t defend the budget.
04
AI Is Changing How Buyers Find You
Buyers ask ChatGPT and Google’s AI answers who to hire before they ever visit your site.
Nobody on your team has time to figure out what that means for you.
THE DATAIn The CMO Survey from Duke’s Fuqua School of Business, 64% of marketing leaders named showing marketing’s impact on financial results as a top challenge, and 61% said their CEO is pushing harder to prove marketing’s value. A full-time CMO fixes this. So does a fractional one, part-time and without a months-long hiring search.
The usual triggers
When A Fractional CMO Makes Sense
Companies rarely go looking for a fractional CMO out of the blue. Something changes. These are the six moments I see most.
- Growth StalledWhat worked to get you here stopped working, and adding more tactics isn’t fixing it.
- You Just Raised Money Or Set A Big TargetThe growth plan is due before you have anyone senior enough to write it.
- Your CMO Left, Or You’ve Never Had OneYou need someone in the seat now. I can cover the gap, and I’ll help you hire the full-time one when you’re ready.
- Your Vendors Need A BossYou’re paying several agencies and freelancers, and nobody’s making them work from the same plan.
- You Acquired A Company Or You’re Getting Ready To SellYou need a marketing plan and reporting that hold up in front of investors.
- Your Board Is Asking About AIGartner’s 2026 CMO Spend Survey of 401 marketing leaders found 70% say becoming an AI leader is a critical goal, but only 30% have mature AI capabilities. Someone has to turn that question into a plan.
Sound like you? That’s exactly what the free roadmap call is for.
How it works
How I Work As Your Fractional CMO
What happens once we start, in the order it happens, and what you get at each step.
1
Diagnose (First 30 Days)
I go through your analytics, ad accounts, site, sales data and every vendor you pay, and talk to your team and a few customers. You get: a clear read on what’s working, what’s wasting money, and a scorecard with your starting numbers.
2
Build The 90-Day Plan
Positioning, who you’re selling to, which channels get budget, which get cut and what each one has to return. You get: a plan and budget split in plain English, plus the scorecard I’m judged against.
3
Run It
I lead the plan. My team does the search, AI visibility and paid search work, we handle email and brand with trusted partners, and I direct the rest of your vendors. You get: the work done, and one person accountable for all of it: me.
4
Reset Every Quarter
I look at what the numbers say, move budget to what’s working and cut what isn’t. You get: a new 90-day plan built on real results, not last quarter’s guesses.
5
Hand Off When You’re Ready
When it’s time for a full-time marketing leader or a bigger team, I help you hire them and hand over everything. You get: a team that can run the plan without me.
What’s included
What Our Fractional CMO Services Include
Every engagement is a custom solution built around your business and your goal. These are the pieces I put together.
The Marketing Plan And Budget
Positioning, your ideal customer, where the money goes and what each channel has to return.
A Scorecard Leadership Actually Reads
Pipeline, cost to get a customer and revenue. Not impressions.
Search, AI Visibility And Paid, Done By My Team At BCC
SEO, AEO (answer engine optimization, getting cited in ChatGPT, Gemini and Google’s AI answers) and Google Ads, run by the same team that builds the plan.
Email And Brand
Strategy from me, production by my team or a trusted partner.
Vendor Management
I brief, review and hold your other agencies and freelancers to the plan. You keep the contracts and pay them directly.
Sales Alignment And Hiring Help
I agree with your sales team on who counts as a qualified lead and what happens when one comes in. I define roles, write job descriptions and interview candidates. You make the call.
Your options
Fractional CMO vs Agency vs Full-Time Hire
| Me + my team at BCC | Full-time CMO | Marketing agency | Solo fractional CMO | |
|---|---|---|---|---|
| Owns the revenue number | Yes | Yes | Rarely | Yes |
| Does the work | My team runs search, AI visibility and paid | Needs a team | Their channel only | Needs a team or agencies |
| Manages your other vendors | Yes | Yes | No | Yes |
| Cost | Leadership and execution in one engagement | Full salary, benefits and often equity | Monthly retainer, one channel | Monthly retainer, plus whoever does the work |
Most agencies are good at one channel and report on that channel. Most fractional CMOs are good at the plan and then hand it to someone else. With me, you get both.
See Your Plan In 30 Minutes
“Thirty minutes and I had a clearer picture of our search problem than after two months of internal meetings.”
Jennifer Sistilli, Marketing Director, Filmtrack
Why now
A Fractional CMO Who Runs On AI, Not Just Talks About It
Your buyers are asking ChatGPT, Gemini and Perplexity who to hire before they ever call you. If AI describes you wrong, or doesn’t mention you at all, you lose the deal before you know it existed.
AI is also changing how marketing gets done. I run BCC on AI every day, so I know where it saves time and where it still needs a human checking the work.
AI Search From Day One
I check what AI assistants say about you and fix it, using our 4 C’s: Clarity, Context, Comparison and Citation.
A Leaner Setup
I’ll show you where AI tools save your team time and where they’ll cost you quality.
A Real Answer For Your Board
When they ask what you’re doing about AI, you’ll have a plan and the numbers behind it.
Want to see what AI says about you first? Get the free AI Visibility Playbook.
Why only three
You Get Me, Not A Junior Account Manager
Most agencies put a senior person on the sales call and hand you to someone junior the week you sign. A lot of fractional CMOs stretch themselves across too many companies to really know any of them.
I work with no more than three fractional CMO clients at a time. That’s a real limit, so you get my time and my judgment on your business.
Outside work, I’m an undefeated amateur boxer in the USA Masters Boxing division, with 3 tournament titles.
Want the longer version? Read my story.
Cory Young
Founder & CEO, BCC Interactive
Founder & CEO, BCC Interactive
Who I Work Best With
A Good Fit
- B2B companies that need pipeline, not just traffic, including SaaS
- E-commerce brands that need to know which channels actually make money
- Multi-location and local businesses ready to grow past what the owner can manage alone
- A product people already buy and a budget to grow it
- Ready to give one person ownership of marketing results
Not A Fit
- Still figuring out whether anyone wants the product
- Looking for guarantees
- Want a full-time executive in the office every day
- Looking for someone to run the sales team
Fractional CMO FAQs
Still deciding? Ask me on the call. It’s free.
A fractional CMO (chief marketing officer) is a senior marketing leader who works with your company part-time. They set the marketing strategy, manage the budget, lead the team and vendors, and answer for the results, without the cost of a full-time executive.
It depends on how much time and execution you need. Go Fractional’s rate data puts the typical fractional CMO at $125 to $200 an hour, or roughly $8,500 to $13,600 a month at 17 hours a week. Mine is a custom solution that includes both the leadership and the team doing the work, so I price it after the 90-day roadmap call, once we know the scope.
No more than three fractional CMO clients at a time. That’s a real limit.
An agency runs channels. A fractional CMO decides which channels you should be running, how much to spend and what each one has to return. With me you get both: I lead, and my team at BCC runs search, AI visibility and paid search.
Both. My team at BCC does SEO, AEO and Google Ads in-house. We handle email and brand ourselves or with trusted partners, and I manage the rest of your vendors.
No. I get marketing and sales to agree on who counts as a qualified lead and what happens at the handoff. Running the sales team is a sales leader’s job, and I’ll help you hire one if you need to.
Yes. I define the roles, write the job descriptions and interview candidates, including a full-time CMO when you’re ready for one. You make the final call.
You do, directly. You keep the contracts, and I keep the vendors accountable to the plan.
Close. An interim CMO usually fills the seat full-time between hires. A fractional CMO works part-time for as long as you need. I can cover the gap after a CMO leaves and help you hire the next one.
As long as they’re working. Every engagement is a custom solution, and the first 90 days are planned out before we start.
Free · 30 minutes · Yours to keep
Let’s Build Your Marketing Plan
Book a free 30-minute call with me. I’ll look at where your marketing stands and hand you a 90-day plan, whether you hire me or not.
If I’m not the right fit, I’ll say so on the call.
I run every roadmap call myself.