PPC Services · Philadelphia

Philadelphia PPC Agency For Businesses That Want Leads, Not Just Clicks

PPC stands for pay-per-click: ads on Google and other search engines where you pay every time someone clicks. We’re a digital marketing agency based in Philadelphia, and we manage those ads so the clicks turn into calls, form fills and booked jobs.
Part of our PPC management services. Same team, same process, built around how people across Greater Philadelphia actually search.
Show Me My Wasted Ad Spend
See client results
Free, 30 minutes, and you keep the audit whether or not we work together.

$100M+

Ad spend managed

4x

Average client ROI

2.5 yrs

Average client relationship
The problem

Where Ad Budgets Go Wrong

Running PPC advertising in a metro this size comes with its own set of mistakes. We see the same four in almost every Philly company’s account we open.
01

Your Ads Are Showing Outside Philadelphia

Google Ads’ default location setting is “presence or interest.” That means your ad can show to someone in Phoenix who once searched for Philadelphia restaurants.
Unless someone changed it, you’ve been paying for clicks from people who can’t hire you.
02

One Radius For The Whole Metro

The Philadelphia area runs from Bucks County down to Delaware and across the bridges into South Jersey. Your best customers might live in Center City and the Main Line while a 25-mile radius pulls in Cherry Hill, Wilmington and everywhere in between.
We set targeting by the zip codes and counties that actually turn into revenue, then bid harder where the money is.
03

Treating “Near Me” Searches Like Everything Else

Someone searching “plumber near me” in Fishtown wants a phone number in the next ten minutes. Someone searching “best commercial plumbing contractors” is comparing options for a month.
Same keyword theme, completely different buyer. We split them into separate campaigns with their own ads, landing pages and bids.
04

Counting Calls You Can’t Trace

For a lot of Philly businesses the lead is a phone call, not a form. If your tracking can’t tell which calls came from ads, which lasted long enough to be a real inquiry and which turned into a job, Google ends up optimizing for button taps.
We set up call tracking that separates real leads from noise before we touch a single bid.
PRO TIPOpen Google Ads, go to Campaigns, then Settings, then Locations, and click “Location options.” If it says “Presence or interest,” switch it to “Presence” and watch where your next month of clicks comes from.
What’s included

Our PPC Management Services In Philadelphia

Every account gets the same core PPC services, scoped to how your company makes money.

Google Search Ads

Search ads show up when people type what you sell into Google. They’re the closest thing to buying intent you can pay for, so for most service businesses this is where lead generation starts.

Local Services Ads

The “Google Guaranteed” and “Google Screened” listings that sit above regular search ads for home services, legal and other local trades. You pay per lead instead of per click. We handle the verification, the categories and disputing the leads that shouldn’t count.

Performance Max And Shopping

Google’s automated campaign type runs across Search, YouTube, Gmail, Maps and Display at once. It works well for ecommerce with a clean product feed. Without brand exclusions, it takes credit for customers who were already searching for you by name, so we lock that down first.

Microsoft Ads

Your search ads on Bing, Yahoo and DuckDuckGo. The audience is smaller than Google’s, but it skews toward older and B2B buyers, and the clicks are often cheaper. For a lot of Philly businesses it’s the easiest extra lead volume in the account.

Remarketing

Most people don’t buy on the first visit. Remarketing shows your ads to people who’ve already been to your site, which is usually the cheapest conversion in the account.

Landing Pages And Conversion Tracking

Ads get people to the page. The page gets them to call. We fix landing pages that lose leads, test the changes that lift conversion rates, and rebuild tracking so it counts real business outcomes, not page views.
Beyond search

Where Social Ads Fit In

Meta (Facebook and Instagram) and LinkedIn ads aren’t PPC in the way search ads are. Nobody on Instagram is looking for a plumber when your ad shows up. You’re reaching people based on who they are, not what they just typed, so these campaigns get built, measured and judged differently.
That doesn’t make them less useful. Paid social is how you put an offer in front of Philadelphia homeowners before they need you, or in front of a specific job title at companies across the region. It’s also a strong way to stay in front of people who visited your site and didn’t call.
We run social ads alongside your PPC when they fit how your customers buy, and we keep the reporting separate so search results don’t get blended with social. A Philly law firm and a Philly ecommerce brand need very different digital advertising mixes, and we’ll tell you if social isn’t worth it for you yet.
The receipts

The Results

37

Slow Season. Barely Any Rain. 37 Leads Anyway.

A home services client’s paid search was up 19% month over month in a September with 0.77" of rain, down from 6" the year before.

(Google Ads, September 2024)
See all case studies
Ascend Wellness Holdings · Paid searchAn $18,000 Google Ads Pilot Turned Into $11.9M A YearCannabis dispensaries across seven states, including Pennsylvania and New Jersey. We started with a five-store paid search pilot and scaled it market by market.$11.9MPaid search revenue on $505,318 of spend (Google Analytics, January to December 2024)23.6xFull-year return on ad spend (Google Analytics, January to December 2024)109KFirst-time customers whose orders came through paid search (Google Analytics, June to December 2024)“Thank you for being a strong partner and for helping us trailblaze the SEO/SEM journey in cannabis. Your thought leadership and engagement were key in building the foundation of the digital footprint we have today.”Conrad BalbinotExecutive Vice President, Marketing, Ascend Wellness HoldingsRead the Ascend paid search case study

Want To Know Which Of These Is Costing You?

We’ll pull your account and find it in 30 minutes. You keep the audit either way.
Show Me My Wasted Ad Spend
How it works

Your First 90 Days

What happens once we start, in the order it happens.
1

Days 1 To 30: Stop The Waste

Full account audit, location settings fixed, call and form tracking rebuilt, negative keywords cleaned up. Most accounts see cost per lead drop in the first month purely from what we stop paying for.
2

Days 31 To 60: Rebuild Around Your Market

Campaigns restructured by service and by the parts of the Philadelphia area that actually turn into customers. New ad copy in testing. Landing page fixes handed to your team or handled by ours.
3

Days 61 To 90: Scale What Works

By now we know which campaigns, neighborhoods and messages earn their spend. Budget moves toward them, and we start testing the next market or platform.
Before you hire anyone

How To Choose A PPC Agency In Philadelphia

There are dozens of PPC agencies and digital marketing companies in Philadelphia, and most of their websites say the same things. Skip the “top PPC agency in Philadelphia” lists and the awards pages, and ask these five questions on the first call. The answers tell you more than any ranking list.
  1. Who owns the Google Ads account?It should be in your name, on your billing. If the agency owns it, leaving means starting over with zero history.
  2. Who’s actually in my account every week?A senior person on the sales call and a junior person in the account is the most common setup in this industry.
  3. What counts as a conversion?If the answer is “clicks” or “calls” with no definition, the reporting will look great while your phone stays quiet.
  4. Can I see the search terms report?That’s the list of what people actually typed before clicking your ad. An agency proud of its work will show it to you.
  5. What will you turn off?A good agency finds spend to cut before it asks for more.
The right agency is the one with good answers to those five, wherever it’s based. Being located in Philadelphia does mean we know the market, and if you’re local we can sit down in person.
Cory Young, founder of BCC Interactive
Who runs it

Who’s Actually In Your Account

At most agencies you meet a senior person during the pitch and get handed off the week you sign.
I run these strategy calls myself, and I’m in the accounts.
I’ve spent 17+ years in search and paid media, starting agency-side on NBA, NFL and NASCAR accounts, then running marketing teams at Comcast and Campbell’s, both Philadelphia-area companies. Now BCC brings that same performance marketing work to businesses that don’t have a Fortune 500 budget.
Philadelphia is home. Most of our clients aren’t here, and the work is the same either way.
Cory Young
Founder & CEO, BCC Interactive

Who This Works For

A Good Fit

  • Philadelphia-area businesses where the lead is a call, a form or a booked appointment
  • Local service businesses covering part or all of the metro
  • Ecommerce and B2B companies headquartered here and selling nationally
  • Already spending on ads, or ready to fund them properly
  • Want fewer, better leads instead of more raw volume
  • Looking for a marketing partner for the long run

Not A Fit

  • Pre-launch, still figuring out the offer
  • Testing ads with pocket change to see what happens
  • Measured on lead count regardless of lead quality
  • Shopping for the cheapest monthly fee

Philadelphia PPC Questions, Answered Straight

Still deciding? Ask Cory on the call. It’s free.

There are two costs: your ad spend, which goes to Google or Microsoft, and the management fee, which goes to the PPC company running the account. Every plan is a custom solution scoped to your goals and your ad spend, and your roadmap includes exact numbers, so you’ll know the investment before you commit to anything.

Enough to get real data in your market within a month or two. The right number depends on your click costs, which vary a lot by industry, and on how many leads you need to make the math work. We’ll show you the click costs for your keywords on the strategy call.

Wasted spend usually drops in the first 30 days, because that part is mostly turning the wrong things off. Lead volume and cost per lead improve in months two and three, once the restructure and ad testing have data behind them.

Look at cost per lead and cost per customer, not clicks or impressions. If your Google Ads account reports more conversions than you have real leads, the tracking is counting the wrong thing, and every number built on top of it is off. We optimize every account to drive measurable revenue, not traffic.

Yes. That’s mostly targeting: the right zip codes and counties, location settings set to people actually in your area, separate campaigns for urgent “near me” searches, and Local Services Ads if you’re in a trade that qualifies.

For PPC: Google Search, Local Services Ads, Performance Max, Shopping, YouTube and Microsoft Ads. We also run social ads on Meta and LinkedIn as their own channel when they fit. Most accounts don’t need all of them. We’ll tell you which ones fit and which ones to skip.

Yes. Ecommerce results depend most on a clean product feed and on keeping Performance Max from taking credit for sales you’d have made anyway, so that’s where we start.

In-house works when you have someone with time to review search terms weekly and the experience to know what to cut. Most small teams don’t, and the account drifts. If you already have someone, start with the audit and hand them the fixes.

No. We’re a Philadelphia company, and we work with businesses across the country. If you’re local, we can meet in person.

Usually, yes. Your search terms report shows exactly which queries convert, which is the best keyword research there is for SEO. And once you rank organically for a term you’re also bidding on, you can often cut paid spend on it. We run both, so the two marketing strategies actually connect instead of competing for credit.

Keep Reading

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Why SEO and PPC work better together
Want the full picture first?
Our PPC management services
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You keep the audit either way. If we’re not the right fit, we’ll say so on the call.
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